Project

Hakuba Après

Scope

hakuba, nagano

Location

interior design, branding design

110m2

Hakuba Après, as its name implies, is the ideal spot for unwinding after a day of skiing with live music and drinks.

Situated at the base of one of Hakuba's main ski quad lifts, it's a unique establishment amidst the Japanese Alps. The first floor hosts events and live music, seamlessly extending the interior space to the exterior. Inspired by the traditional ski emblem badges common in European resorts, the concept pays homage to the ski boom of the 80s, with colors and patterns reflecting Japan's enduring ski culture.